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Adebayo Jones
Founder & Designer

The name Adebayo Jones is synonymous with the world of exquisite fashion. For over three decades, this London-based fashion designer, style consultant, and television show host has been a beacon of glamour, elegance, opulence, and style, captivating a global audience with his fashion label.

Adebayo Jones's journey has been one of impeccable attention to detail, setting his work apart and earning acclaim for his outstanding collections. He's renowned for his day and evening wear, characterized by boldness, opulence, and a rich palette of sumptuous fabrics. His creations embody the timeless style and elegance that have defined his illustrious career.

Beyond his fashion endeavors, Adebayo Jones has dedicated himself to numerous charitable initiatives, using his skills to host charity fashion shows and support organizations such as The British Red Cross, Alzheimer's UK, UNICEF Children's Fund Nigeria, Pink Ball Fund Sierra Leone, and more. His commitment to giving back reflects his compassionate nature and influence in the fashion world.

Adebayo Jones also serves as the fashion director at Diana Dahlia Public Relations, a leading UK agency covering fashion, modeling, sports, and talent management. The agency produces the official London Fashion Week All Things Fashionista catwalk event, showcasing Adebayo Jones's enduring impact on the fashion industry.

Education has been a cornerstone of his career, with Adebayo Jones actively involved in nurturing talent in the UK and abroad. He has collaborated with schools, colleges, and universities, shaping the future of the fashion industry. His Fashion Masterclasses through the Adebayo Jones Training Academy have become sought-after resources for industry professionals and aspiring designers alike.

Adebayo Jones's television presence has been equally remarkable, evident in his hit TV series, "Style with Adebayo Jones," which aired for three consecutive seasons on BEN Television in the United Kingdom. The series was known for its ahead-of-its-time approach, featuring interviews with industry experts, stylists, fashion and beauty editors, and more.

Taking his expertise to Toronto, Canada, Adebayo Jones hosted the fashion reality TV series competition, "The Golden Button," for Afro global Media. His influence extended to the judging panel and contestant interviews, cementing his status as a global fashion icon.

Adebayo Jones's accolades include the Best Nigerian Designer of the Diaspora Award and the Fashion Global Icon Award at the AFIA Awards Toronto. He also received the Fashion Name Of The Year Award at the European Summit Business Festival in Cannes, France. Adebayo Jones was among the hundred Nigerians honored during the Nigerian Centenary Awards, celebrating outstanding Nigerians in the UK over the past century.

His commitment to philanthropy led to a gold medal award from the President and First Lady of Sierra Leone during the country's 50th Independence anniversary celebration. This recognition highlighted his support for the Women of Excellence organization and cancer fundraising efforts.

In October 2020, Adebayo Jones was celebrated by Guardian Newspapers during the Nigerian 60th Independence celebrations, acknowledging his positive influence on Nigerian lives over six decades.

In 2022, he received a special recognition award at the African Fashion Week London event from his Imperial Majesty Òoni Of Ife Adeyeye Enitan Ogunwusi Ojaja II, presented by his former boss and mentor, HRH Abiola Dosunmu, for his immense contribution to the Black Fashion Industry.

In 2023, Adebayo Jones received the "Africa Icon" award and showcased his collections at prestigious events, including London Fashion Week and African Fashion Week Toronto. The year also witnessed a successful Black History Month Fashion Catwalk celebration at Teeside International Airport.

As we look to the future, the skies are brighter than ever for the Adebayo Jones brand. The year 2024 promises continued growth and trend-setting in haute couture, accessories, and fragrances. The brand's commitment to sustainability and ethical practices is unwavering, focusing on eco-friendly materials, waste reduction, and fair labor practices throughout the supply chain.

Through creative innovation, Adebayo Jones continues to push the boundaries of creativity and design, exploring new materials, silhouettes, and techniques to create fashion-forward and trend-setting pieces that redefine luxury for a new generation. Join us on this extraordinary journey of style, impact, and excellence.

Contact Us

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